Government and non-government organizations should work
together to expand their social responsibility. “There has to be a willingness
on both sides to work together and so all partners must have a win-win
mentality” (Morrison, 2013, p.204). Collaboration between government and non-government organizations is necessary to spark new ideas, prevent group think, and encourage the use of outside resources. Both the government and non-government organizations should be involved because “Sustainability is the
responsibility of all those involved in tourism” (United Nations Environment
Program and World Tourism Organization, 2005, p.15). The private sector
controls most of the DMOs, however the government can also help to entice
organizations to become more sustainable. It is hard for DMOs to make a difference because sustainability involves many public
entities such as water, air, cultural, land, and natural heritage which is controlled
by governments. Governments have the power to create regulations and policies,
and by working together with the private sector they can encourage more
sustainable practices (United Nations Environment Program and World Tourism
Organization, 2005).
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